Alterations in merchandise selection at discount store - Adjusted product mix according to "customers' demands"
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Grocer's Game-Changer: Norma's Feel Good Veggie Line!
Hey there, folks! Here's a hot scoop for all the plant-based food lovers out there. The bargain heaven, Norma, is shaking things up in the refrigerated section, with a fresh wave of new products from their own brand, Feel Good.
Say hello to a host of mouth-watering vegan alternatives! From scrumptious falafel and veggie balls to tantalizing vegan sausages, schnitzels, cordon bleu, and even liver sausage variations, the new Feel Good range aims to cater to a variety of taste buds. Best part? These savory delights will hit your wallet light as a feather!
Falafel and veggie balls will set you back approximately €1.69—that's nearly a €0.30 discount at launch! Vegan schnitzels and cordon bleu get the same treatment, while vegan sausages will make your bill a juicy €1.59 instead of the original €1.99. Talk about a satisfying bargain!
Welcome to the Veggie Revolution!
According to Norma, the Feel Good range is all about "diversity in the range" to meet the varying desires and needs of customers. It's no secret that the demand for plant-based food is on the rise, and this move definitely speaks to that trend.
Already offering a wide array of plant-based alternatives, Norma's new offerings aim to cater to the growing number of consumers who are choosing plant-based diets for a myriad of reasons ranging from ethical concerns to health benefits and a hankering for something new.
In fact, it's been reported that around 40% of German consumers opt for plant-based alternatives regularly, and the figure soars to an impressive 58% among the youth! However, pure vegan supermarkets are still off the radar for many.
On a slightly sour note, Edeka is receiving flak over pig farming. Activists have been responsible for some targeted actions at markets, stirring up controversy.
The Verdict: Plant-Based on the Rise and Norma's Striking Back!
The current German supermarket landscape reflects a booming demand for vegan and vegetarian products. In 2024, the market for plant-based food categories like meat, dairy alternatives, and more hit a whopping €1.68 billion! And if you thought that's impressive, wait till you hear that it marked a 6.8% growth from 2022!
So, with a robust veggie population (!12% in 2024), growing mainstream acceptance, and a strong market for private-label brands, it comes as no surprise that Norma's Feel Good line is a welcome addition. This affordable, high-quality offering checks all the boxes for health- and sustainability-conscious folks on a budget!```
- The new Feel Good range from Norma, a host of mouth-watering vegan alternatives, includes items such as healthy vegan sausages and nutrition-rich falafel, aimed at catering to a variety of taste buds and lifestyles.
- fueled by the growing demand for health-and-wellness and plant-based diets, the diverse range of the Feel Good line created by Norma showcases an array of vegan alternatives to traditional food-and-drink options, appealing to both vegetarians and health-conscious consumers.
- In the wake of the rising concern for ethical concerns, environmental impact, and health benefits, the Feel Good line by Norma presents an excellent food-and-drink option for those adhering to healthy-diets and desiring a plant-based lifestyle.
