Boris FX Chooses to Withdraw from NAB 2020 due to Health Concerns in the Public Sphere
Boris FX Cancels NAB 2020 Attendance, Shifts Product Launch to Online Events
Boris FX, a leading software developer in the post-production industry, has announced that it will not be attending NAB Show 2020 in Las Vegas, NV due to concerns about the ongoing coronavirus outbreak. The company, based in Boston, Massachusetts, U.S.A., had initially planned to present new product releases for its award-winning product line—including Sapphire, Continuum, Mocha Pro, and Silhouette—at the event.
In a statement, Boris Yamnitsky, President and Founder of Boris FX, expressed his commitment to the health and safety of the company's users and partners, stating, "The wellbeing of our users and partners is our top priority."
Instead of the in-person presentation at NAB, the new product releases will be unveiled through live online events in April 2020. These events are intended for the global post-production community. The exact details of these events, including dates and times, are yet to be announced.
Boris FX values its relationship with NAB and intends to continue supporting the show in the future. The company has been a part of NAB since its inception in 1995.
While specific details about the new product releases are not available, it is known that Boris FX regularly updates its products with new features. For instance, the latest update on Boris FX Sapphire (from 2025) includes a revamped LensFlare and Flare Designer, a new PixelSort glitch effect, a WhipLash transition, and a new Mocha Essentials workspace with spline tools.
Given the continuous development on these flagship products, it is likely that the upcoming releases will also feature significant upgrades. However, detailed information on the exact new releases and live event specifics for April 2020 is not currently available.
For those seeking precise historical information on April 2020 events or releases, it might be necessary to consult Boris FX’s official archives, press releases, or contact their support directly.
Boris FX's decision to cancel its participation at NAB Show 2020 is aimed at helping contain the spread of COVID-19, demonstrating the company's commitment to the health and safety of its community.
References: [1] Boris FX Sapphire 2025 Update Detailed Features
In the wake of the ongoing coronavirus outbreak, Boris FX, a prominent software developer in the post-production industry, has opted to focus on digital platforms for product launches rather than attending NAB Show 2020, prioritizing health-and-wellness concerns for its users and partners. As a substitute, these new product releases, including upgrades to Sapphire, Continuum, Mocha Pro, and Silhouette, will be showcased via online events in April 2020, embracing the technological advancements available for workplace-wellness.
