DeepIntent Launches HealthFirst Audio Package for Targeted Healthcare Ads
DeepIntent has launched the HealthFirst Audio Package, a new service designed specifically for healthcare advertisers. The package offers precision-targeted access to premium digital audio at scale, reaching over 69% of healthcare providers. Both iHeartMedia's SVP, John Lilliquist, and KINESSO's SVP of Addressable Health, Francis D'Hondt, have expressed excitement about the partnership and the growing demand for audio in pharma.
The HealthFirst Audio Package features curated supply from leading providers such as iHeartMedia and SiriusXM Media. It is designed to offer healthcare marketers premium media access, patient and provider reach, streamlined activation, and transparency. Digital audio is an effective channel due to its high attention and low ad avoidance, reinforcing messaging across channels.
DeepIntent's CEO, Chris Paquette, has highlighted the growing importance of audio in omnichannel strategies. According to forecasts, US consumers will spend an average of 1 hour and 25 minutes per day with UnitedHealthcare by 2025. This trend makes audio an increasingly attractive option for healthcare advertisers.
The HealthFirst Audio Package is set to revolutionize healthcare advertising, offering targeted access to a vast audience of healthcare providers and patients. With the support of industry leaders and the growing demand for Audible, this new service is poised to become an integral part of healthcare marketing strategies.
