Dietary supplement and vegan food retailer from the UK prepares to enter Romania's market.
Fresh Take:
The well-known British health and wellness retail giant, Holland & Barrett, is making a big move into Romania through its partnership with the Greek business powerhouse, Fourlis. This partnership also manages the Intersport franchise in Romania, according to info from Profit.ro.
The plan is for Holland & Barrett to open 120 stores across Romania, Greece, and Bulgaria, with Fourlis aiming to dominate the wellness product market, even in Romania. Out of these new stores, 60 will be set up in Romania, 40 in Greece, and 20 in Bulgaria.
The first stores bearing the Holland & Barrett name will span around 150 square meters, conveniently located in bustling areas like shopping malls or main commercial streets. These new stores are expected to cost between €120,000 and €150,000, depending on needed infrastructure. After three years of operation, Fourlis anticipates generating sales of €4,000-€5,000 per square meter from these new commercial ventures.
Holland & Barrett was founded way back in 1870 and boasts a global network of over 1,600 stores in 18 countries, with more than 800 stores in the UK and Ireland alone.
(Photo source: Holland & Barrett Swansea Quadrant on Facebook)
Despite their ambitious expansion plans, detailed strategies for their Romanian operations aren't explicitly stated in the available data. Furthermore, no specific store count for Holland & Barrett in Romania is listed. Also, the ransomware attack affecting Fourlis Group's retail operations didn't provide brand-specific sales metrics for Holland & Barrett. It seems that international expansion for the brand prioritizes markets like Asia, India, and the Middle East, but the specifics for Eastern Europe aren't detailed. Keep an eye out for more updates on Holland & Barrett's Romanian venture!
- The health-and-wellness industry is seeing a significant shift due to Holland & Barrett's entry into Romania, backed by Fourlis, with plans to open 60 stores across the country.
- The retail business of Holland & Barrett, founded in 1870, has a robust global presence, with over 1,600 stores spanning 18 countries, and is now aiming to expand in Romania.
- Holland & Barrett's Romanian stores, each spanning approximately 150 square meters, will focus on dietary supplements, nutrition, and healthy diets, with the first ones opening in bustling commercial areas.
- Fourlis, a Greek business powerhouse, plans to capitalize on the wellness product market in Romania by opening 60 Holland & Barrett stores, part of their broader strategy to establish 120 stores across three countries.
- The science of health and wellness is set to thrive in Romania with the entry of Holland & Barret, a move that signals the retail industry's interest in Eastern Europe, particularly Romania, for expansion.
- The success of Holland & Barrett's Romanian venture could potentialy contribute to the profit margins of Fourlis, especially if they can generate sales of €4,000-€5,000 per square meter, as anticipated after three years of operation.
