A Growing Market: Pet Dietary Supplements
Experiences a projected growth rate of 6.7% in the Pet Dietary Supplements Sector.
The pet dietary supplements market is poised for significant growth in the coming decade, with projections suggesting a CAGR of 7.9% from 2025 to 2029, reaching $3.31 billion by 2029[2]. This growth is driven by various factors that are also impacting other pet care sectors.
Factors Driving Growth
- Rise in Pet Ownership: The increasing number of pet owners worldwide contributes to a greater demand for pet care products, including dietary supplements[2][4].
- Humanization of Pets: Pet owners are treating their pets like family members, leading to investments in premium and personalized nutrition[1][2].
- Preventive Care Consciousness: There is a growing awareness of preventive care for pets, which includes using dietary supplements to maintain health and prevent diseases[2].
- Digital Dominance: The rise of e-commerce and subscription models makes it easier for pet owners to access dietary supplements online, contributing to market growth[2].
- Innovation in Nutrition: Advances in nutrigenomics and personalized nutrition are driving interest in tailored dietary solutions for pets[1].
In North America, these trends are likely amplified due to high pet ownership rates, a strong focus on pet health, and easy access to online platforms for purchasing supplements.
Comparable Market Analysis
The pet proactive wellness market is expected to grow at a CAGR of 8.5% from 2025 to 2034[3], which could serve as a proxy for understanding the growth potential of related sectors like dietary supplements. This growth indicates a strong interest in proactive health measures for pets, which dietary supplements can play a part in.
Market Breakdown
Pet dietary supplements come in various formats, including chewable tablets, powders, liquids, and soft gels. As of 2024, chewable supplements emerged as the leading product form, capturing 44.7% of the global share[4].
Joint & Mobility Support is the most dominant application within the pet dietary supplements market, securing a 31-33% share[4]. Other growing applications include Skin & Coat Enhancement, reflecting owners' desire for visibly healthier companions, and Calming & Anxiety Relief, driven by emotional wellness trends.
In terms of pet type, dogs lead the market, accounting for a significant 63.8% share[4]. However, as pet ownership climbs in nations like China, India, and Japan, Asia Pacific is gaining momentum. Europe is the second-largest market, driven by rising demand for natural and organic pet supplements. The Middle East & Africa and Latin America are at early growth stages but show promise due to increasing urbanization and interest in pet wellness.
The global pet dietary supplements market is projected to reach approximately USD 5.2 billion by 2034, with a market CAGR of 6.7% between 2025 and 2034[4]. This growth is driven by factors such as the increasing popularity of Veterinary-Endorsed Niche Formulas and the use of Multivitamin Daily Wellness supplements to fill dietary gaps, especially for pets on homemade, hypoallergenic, or limited-ingredient diets.
In conclusion, while specific projections for the global pet dietary supplements market from 2025 to 2034 are not detailed, it is likely that the market will experience significant growth driven by similar factors as other pet care sectors.
In the realm of pet health, the rising focus on preventive care and investing in personalized nutrition, such as supplements, mirrors trends observed in human health-and-wellness and nutrition. As pet owners seek premium, tailored solutions to enhance their pets' well-being, the market for science-backed supplements is anticipated to grow, reflecting a convergence of interests in health-and-wellness, nutrition, and pet care.
The increasing attention on proactive pet health and the high sales of pet dietary supplements, particularly chewable tablets, signal a demand for supplements that cater to various applications, such as joint & mobility support and calming & anxiety relief, contributing to the growth of the global health-and-wellness market for pets.
