Global responsibilities handed to Forsman & Bodenfors by SoluPet for the worldwide rollout of their innovative solution catering to senior dogs.
Going All Out for Senior Pups: SoluPet's Game Plan
Say goodbye to grey-muzzle grumps with SoluPet Supplements! This science-driven startup is shaking up the pet health world, taking aim at Canine Cognitive Dysfunction (CCD) - a hidden epidemic afflicting over 30 million U.S. dogs[1][2][3]. In an audacious move, SoluPet has teamed up with global advertising powerhouse Forsman & Bodenfors (F&B) to turn the tide on pet dementia. Here's how they plan to go for the gold.
Rolling Out the Red Carpet: Launching the Big Kahuna
The main event is all about SoluPet's flagship supplement, a revolutionary product backed by heavy hitters like neuroscience, nanotechnology, and more than ten years of scientific research[3]. F&B's strategic prowess and creative flair will be the secret sauce that helps SoluPet serve up a launch like no other, transforming the pet sector and securing its status as the pioneer of pet cognition solutions[1][3].
A Movement, Not Just a Brand: Making a Splash
SoluPet isn't just eager to sell a product; its mission is to start a movement to give senior pups more good years[3]. F&B's powerful platform and network will help it stoke the fires of that movement, fostering a community of pet parents eager to tackle the challenges of pet dementia head-on. Bill Mohri, SoluPet's founder, puts it simply, "We're not just launching a product-we're launching a revolution."
Brand Storytelling and Emotional Impact: Connecting with Pet Parents
Communication is Key: F&B's approach to storytelling combines the best of data-driven science with emotionally resonant narratives to forge a deep connection with pet owners. They'll weave their tale using brand strategy, positioning, values, propositions, recall-to-belief statements, launch strategy, communication strategy, and creative execution[3].
Research, Testing, and Packaging: The agency's expertise will extend to every aspect of the product, from testing and refining the supplement to designing sleek, on-brand packaging that will appeal to pet parents seeking the best for their beloved companions.
Expanding Horizons: Global Dominance
As part of the Stagwell marketing network, F&B will tap into its roster of disruptive brands to help SoluPet go global, amplifying their message and accelerating their impact on the pet health industry[1][3].
Innovation and Disruption: Breaking the Rules
SoluPet's story begins with a deeply personal journey, and Bill Mohri, a seasoned CPG executive, was determined to do things differently. Drawing on an inspiring diverse advisory board of veterinary scientists, neuroscientists, and business leaders, SoluPet has broken the mold, pursuing unconventional startup strategies to bring life-changing relief to senior dogs suffering from dementia while maintaining safety and effectiveness[1][3]. F&B shares this zest for innovation, making them the perfect partners to help SoluPet make its mark on the world.
So, whether you're a pet parent with a heart full of love or a pet industry insider eager to shake things up, join the SoluPet revolution. Empower your muzzle-munchers to live longer, healthier lives by checking them out atwww.solupetsupplements.com. Together, we can give senior dogs more good years-and a future worth fighting for.
Connect with SoluPet on LinkedIn and Facebook to follow their journey and be part of the movement!
Sources:
[1] Business Wire. (n.d.). SoluPet Supplements Names Global Advertising Agency Forsman & Bodenfors as Its Agency of Record. [Press release]. Retrieved from Business Wire website[2] Merck Veterinary Manual. (n.d.). Canine cognitive dysfunction syndrome (Senility or dog Alzheimer's disease). Retrieved from Merck Veterinary Manual website[3] American Kennel Club. (n.d.). Signs of Canine Cognitive Dysfunction. Retrieved from American Kennel Club website
A New Era for Health-and-Wellness News: SoluPet's groundbreaking supplement, developed through a decade of scientific research and backed by fields including neuroscience and nanotechnology, promises to revolutionize pet industry standards, addressing canine cognitive dysfunction in senior dogs[1][2][3].
The Power of Partnership: F&B, a global advertising powerhouse, partners with SoluPet, leveraging their strategic expertise and creative flair to ensure a stunning product launch that will reshape the pet sector, securing SoluPet's leading position in pet cognition solutions[1][3].
Embracing a Nutritional Movement: SoluPet's mission extends beyond products, aiming to cultivate a movement encouraging better health and wellness for senior pets. Through F&B's powerful network and platform, SoluPet fosters a committed community focused on combatting pet dementia[3]. With the slogan "Join the SoluPet revolution," the brand invites all pet enthusiasts to take part in creating a brighter future for senior pets[3].
