Lululemon Introduces New Women's Running Footwear
Get Ready to Run Butter-y Soft
Put on your comfy pants and wallets at the ready. Lululemon is stepping into the running shoe game with a line of kicks made just for women.
Yep, you heard it right. The brand known for its slinky, soft athletic wear has jumped into footwear with its women-centric running shoe, the Blissfeel.
Lululemon fans adore the Canadian brand's insanely comfortable activewear. As such, the team at Lululemon took notice, designing this female-focused shoe to feel like a supportive extension of your own foot.
The Blissfeel boasts plenty of cushion for those run-tastic adventures, and an extra spring in your step to keep you moving forward. And at $148 USD ($198 CAD), you can snag a pretty pair in 10 vibrant, classic styles to match your fave running shorts or tights.
Step into your Blissfeel Running Shoes
Just a quick word on how these beauties came to be - they took 1 million+ women's feet to design specifically for the female gait and foot shape. (Creepy, but definitely scientific!)
Female runners got their feet moving for wear testing. Sounds like a no-brainer, but not all companies prioritize this.
"We saw a massive opportunity to challenge the norm", says Lululemon's Chief Product Officer, Sun Choe. "Men's performance shoes are often the adaptations of women's designs, and that didn't sit well with us. Innovating for women is in our DNA. Now, we're bringing that same expertise to footwear, and women were part of this journey every step of the way."
They're not just a pretty pair, boo
The Blissfeel isn't the only female-focused footwear Lululemon is launching this year. Get ready for a whole squad of shoes that'll give your sneaker racks a makeover:
- Chargefeel. Expect a gym and short run crossover shoe, available in both low and mid-top styles. Drop date? Summer 2022.
- Restfeel. This sleek and comfy slide is perfect for your post-workout vibes and athleisure wardrobe. Summer 2022 launch.
- Strongfeel. Designed with strength training in mind, this shoe features an anchored feel for those dynamic movements during workouts. Release date? Fall 2022.
Hey, fellas, don't stress! Ladies first is just a buzzword here. Lululemon is dropping a men's footwear collection in 2023.
- Enrichment Data: Design and Features:Release Date:The original Blissfeel was initially unveiled in 2020, and the updated Blissfeel 2 model hit the market in 2021.Comparisons:- Beyondfeel: This shoe, designed specifically for running, prioritizes smooth transitions and support, featuring a cushion that's both soft and springy.- Chargefeel Training Shoe: This training shoe, suitable for running and workouts, offers a dual-density midsole for varied workouts.- Strongfeel Training Shoe: Focused on strength training, this shoe provides an extra stable platform for lifting.Comparison to Men's Footwear Lineup:Lululemon initially targeted the female market by designing shoes specific to women's biomechanics. While men's options are available, they are more derived from the same activity-based designs, and not as extensively tailored for men's foot biomechanics.General Observations:- Variance: Lululemon offers a versatile collection of shoes, designed for specific activities such as running, training, and casual wear. Each shoe offers unique features catering to those activities.- Innovation: The company's approach to designing shoes for women's anatomies and specific needs reflects their dedication to catering to diverse workout needs and interests.
- Seamless Upper: Enjoy a comfy fit with a seamless design that eliminates irritation during your runs.
- Foam Cushioning: The Blissfeel's soft foam cushioning provides comfort and reduces impact on your feet while you run.
- Supportive Midfoot: The latest Blissfeel 2 model boasts a 3D-moulded midfoot panel, providing added stability and support during runs.
- Female runners will appreciate the Blissfeel running shoe from Lululemon, a brand known for its comfort in athletic wear, as it's designed specifically for the female gait and foot shape, providing a comfortable extension for the foot during runs.
- Lululemon will be launching more female-focused footwear in 2022, apart from the Blissfeel, including the Chargefeel, a versatile gym and running shoe, and the Restfeel, a sleek comfortable slide for post-workout vibes.
- The Strongfeel, designed with strength training in mind, is another female-focused shoe from Lululemon with an anchored feel and is set to be released in Fall 2022.
