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Medicine-centric Mobile Application Medkart Constructing India's Intelligence-driven Generic Drug App

Transformation in India's pharmaceutical sector as high treatment costs undermine large medicine market, with over half of healthcare expenditure being self-funded, forcing many families to forgo care or endure difficult financial situations.

India's Medkart Developing Smarter: Genesis of the Intelligent Generic Medication Application
India's Medkart Developing Smarter: Genesis of the Intelligent Generic Medication Application

Medicine-centric Mobile Application Medkart Constructing India's Intelligence-driven Generic Drug App

Medkart Simplifies Access to Affordable Generic Medicines in India

Medkart, a tech-enabled platform, is revolutionizing the purchase of generic medicines in India. The platform offers an easy-to-use app and online service that provides up to 85% savings on generics compared to branded drugs.

One of the key features of Medkart is its generic medicine price comparison engine. This tool allows consumers to compare prices of various generic medicines, making it easier for them to make informed, cost-effective choices.

The platform also offers prescription upload and matching with "Medkart Assured" generics, which have been tested for quality compliance. This feature addresses the persistent perception problem that generic medicines may not be as good as branded ones or cannot be trusted.

Medkart categorizes medicines by chronic diseases such as diabetes and hypertension, which form a large part of India's disease burden. This categorization helps consumers make informed choices and overcome trust and access issues related to generic drugs.

Recognizing the digital divide in India, Medkart has integrated WhatsApp for order placement. This feature facilitates access for older and rural users unfamiliar with digital platforms.

Medkart's hybrid model of over 100 retail stores combined with online delivery covers 35,000+ pin codes, allowing patients in tier-2 and rural areas to access quality generics conveniently without traveling long distances or spending heavily on branded alternatives.

Chronic disease patients, particularly those with diabetes or hypertension, often face high monthly medicine expenses with little insurance coverage. By enabling smart buying and transparent pricing, Medkart reduces the monthly drug expenditure of these patients, thereby easing financial burdens.

India's healthcare system places a significant financial burden on individuals, with out-of-pocket expenditure accounting for approximately 39.4% of total health spending. Medkart's trusted platform and large user base (over 11 lakh users and 5,000+ doctors recommend it) have improved acceptance and accessibility of generics, promoting affordable healthcare for millions across India.

The National Health Accounts Estimates 2021-22 show a decrease in out-of-pocket expenditure from 62.6% in 2014-15, but it remains substantial. Medkart, with its mission to make generic medicines more accessible and affordable, is a step towards addressing this issue.

In conclusion, Medkart is a smart generic app platform aiming to solve the problems of price confusion and inequity in the Indian pharmaceutical market. By providing clear and accurate information about generic medicines, Medkart is helping Indian consumers make informed decisions about their healthcare, making quality medicines more accessible and affordable for all.

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