Next-Generation Traits Admired Most by Female Marketing Leaders
In the dynamic world of marketing, a new generation of women is making their mark, and some of the industry's most influential figures are taking notice. These trailblazers, including Nancy Reyes, God-is Rivera, Cindy Gallop, Kenya Brock, and E.T. Franklin, have shared valuable insights and admiration for the next generation of women marketers.
Cindy Gallop, a renowned advertising innovator, encourages women to embrace their authenticity and unique voices. She advocates for boldness, urging women to own their opinions and ideas without dilution.
God-is Rivera, Twitter's global director of culture and community, emphasizes the importance of being agile in the ever-changing marketing landscape. He encourages continuous learning and a fearlessness towards failure as key to navigating the industry's challenges.
Kenya Brock, the head of marketing and communications at We Are Rosie, champions diversity and inclusivity. She advocates for creating inclusive environments that elevate diverse perspectives within marketing teams and campaigns. E.T. Franklin, the chief strategy and cultural fluency officer at Spark Foundry, shares similar sentiments, emphasizing the importance of fostering an inclusive culture in the industry.
Nancy Reyes, the CEO of TBWA\Chiat\Day New York, stresses the importance of strategic networking and seeking mentors. She believes that leveraging relationships with mentors and peers can help build knowledge and open doors in the industry.
All these leaders admire the fearlessness of the next generation of women marketers in challenging the status quo and pushing creative boundaries. They are impressed by the commitment to social responsibility and the passion for innovation. The new generation's ability to use new technologies and storytelling formats to connect authentically with audiences is also highly regarded.
What sets the next generation apart, according to these leaders, is their collaborative spirit. They admire women marketers who are willing to uplift others while driving their own career success.
These perspectives reflect a shared recognition of women's growing influence in marketing and the powerful potential of the next generation to transform the industry with empathy, innovation, and bold leadership. As these trailblazers continue to shape the industry, their advice serves as a beacon for the next generation, inspiring them to push boundaries, champion inclusivity, and make their mark in the world of marketing.
- Cindy Gallop, recognized in the advertisement sector, encourages women to maintain their authenticity and unique voices, advocating for boldness and self- Expression in their ideas and opinions.
- God-is Rivera, serving as Twitter's global director of culture and community, emphasizes the significance of adaptability in the volatile marketing environment, urging persistence in learning and a fearless approach towards overcoming obstacles.
- Kenya Brock, Chief of marketing and communications at We Are Rosie, advocates for inclusivity and diversity, emphasizing the importance of cultivating inclusive environments that uplift diverse viewpoints within marketing teams and campaigns.
- E.T. Franklin, as the chief strategy and cultural fluency officer at Spark Foundry, shares similar thoughts, highlighting the necessity to foster an inclusive culture in the industry. These leaders all admire the new generation's collaborative spirit, in which women marketers support one another while pursuing their own professional success.
