Peggy Gou Collaborates on SPF Product with Beauty of Joseon's Elegance
In a significant move, Beauty of Joseon, a renowned Seoul-based skincare brand, has expanded its retail presence in the U.S. for the first time, partnering with Sephora to offer its innovative products, including the highly anticipated Day Dew Sunscreen SPF 50.
This lightweight, easy-to-apply sunscreen provides broad-spectrum coverage with an SPF 50 rating, making it an ideal choice for daily sun protection. It offers more than just sun protection, though, as it is infused with skin-nourishing ingredients like hyaluronic acid, niacinamide, and panthenol, which work together to hydrate, brighten, and soothe the skin.
The Day Dew Sunscreen SPF 50 sets itself apart from other sunscreens with its texture and finish. It has a lightweight, easy-to-layer formula that feels like a moisturizer without being greasy or leaving a white cast. It doesn't pill or disturb makeup application, making it an effective base for your makeup routine. The sunscreen leaves the skin with a naturally glowy, radiant finish, enhancing a "skin but better" look.
The pairing of Beauty of Joseon with global face, Peggy Gou, aligns perfectly with the brand's streamlined aesthetic and forward-thinking vision. Peggy Gou, a highly influential South Korean DJ and cultural icon known internationally for her modern and authentic approach blending Korean heritage with global appeal, channels a sleek equestrian energy in polished black riding attire for the visuals of the Sephora launch.
Beauty of Joseon's products are inspired by traditional Korean rituals, but with a modern, scientifically advanced twist. The brand's minimalist yet highly effective products have earned it a dedicated following in its home market, and its expansion into the U.S. through Sephora is a testament to its growing global appeal.
The Day Dew Sunscreen SPF 50, along with the rest of Beauty of Joseon's skincare lineup, is now available on Sephora's website for $18. With its unique blend of sun protection, skincare benefits, and a naturally radiant finish, the Day Dew Sunscreen SPF 50 is set to become a staple in many skincare routines.
[1] Beauty of Joseon. (n.d.). Day Dew Sunscreen SPF 50. Retrieved from https://beautyofjoseon.com/products/day-dew-sunscreen [2] Sephora. (n.d.). Beauty of Joseon. Retrieved from https://www.sephora.com/brand/beauty-of-joseon [3] Sephora. (n.d.). Day Dew Sunscreen SPF 50. Retrieved from https://www.sephora.com/product/day-dew-sunscreen-spf-50-P459450 [4] Food and Drug Administration. (n.d.). Over-the-Counter Sunscreen Product. Retrieved from https://www.fda.gov/cosmetics/cosmetic-products/over-counter-sunscreen-products
- In addition to its expanding retail presence in the health-and-wellness sector through skincare, Beauty of Joseon has also ventured into lifestyle and fashion-and-beauty industries, collaborating with influential figure Peggy Gou for a sleek campaign to promote their products on Sephora.
- The Day Dew Sunscreen SPF 50, a skincare essential from Beauty of Joseon, bridges the gap between fashion-and-beauty trends and science, delivering broad-spectrum sun protection alongside skin-nourishing ingredients while maintaining a lightweight, radiant finish that fits seamlessly into any lifestyle or makeup routine.
