Public service has regained its allure, asserts Iris Rauskala.
The University of Applied Sciences Ludwigsburg is embracing a modern and open approach to education, particularly in the field of Public Administration and Finance. This shift is evident in the growing interest in Digital Administrative Management, a program that prepares students for the digital future of administrative work.
One of the key factors driving this interest is the ongoing digital transformation in HR and administration. AI, automation, and digital platforms are revolutionising administrative processes, making them more efficient and effective. For instance, AI-powered systems can streamline hiring and improve employee engagement, making them invaluable tools in the modern workplace.
The university's commitment to digital transformation is also reflected in the establishment of a legal research unit, which is set to produce the first doctoral thesis from the University of Applied Sciences Ludwigsburg. This unit is part of a promotional association of universities of applied sciences, working in cooperation with other institutions to advance research in the field.
The university's dedication to digital administration is not limited to research. The university offers two Master's programs in Public Management, with a focus on digital administration. The programs provide a structured learning environment, featuring regular meetings, workshops, individual mentoring, and funding opportunities.
The university's efforts to foster digital skills are paying off. Registration numbers for Public Management and Digital Administrative Management courses are very good, indicating a strong demand for these programs. Furthermore, the number of study places in Public Management has been increased from 800 to 900, reflecting the university's commitment to meeting this demand.
The university's success in attracting students is not limited to Digital Administrative Management. The university will have more students in Ludwigsburg than its current number at the current point in time. This growth is due in part to the university's reputation for excellence and its commitment to providing a modern, open, and dynamic learning environment.
Role models for combining work and private life are also being invited to the university. Christoph Herre, the youngest mayor at 24, has been one such guest, sharing his experiences with students. The university recognises the importance of demonstrating that a successful career in public service can be balanced with a fulfilling personal life.
The university's leadership is equally committed to this vision. Iris Eliisa Rauskala, the Rector of the University of Applied Sciences Ludwigsburg, is a shining example. Originally from Finland, she holds a doctorate in economics and has worked as a university lecturer and top civil servant in Austria. She was elected as Rector of the University of Applied Sciences Ludwigsburg in late 2021 and has been holding this position since May 2022.
However, challenges remain. Emotion in women is still negatively valued, indicating a need for change in Germany and Austria regarding decision-making processes. Rauskala, as a role model for women in leadership positions, is well aware of this issue and is working to create a more inclusive and equitable environment at the university.
In conclusion, the University of Applied Sciences Ludwigsburg is at the forefront of digital transformation in administrative management. With its focus on digital tools, AI, and automation, the university is preparing students for the challenges and opportunities of the digital age. The university's commitment to research, its structured learning environment, and its dedication to creating a modern, open, and dynamic learning environment make it an attractive choice for students seeking a career in digital administrative management.
[1] [Digital transformation in HR and administration](https://www.forbes.com/sites/forbeshumanresourcescouncil/2018/12/18/the-digital-transformation-of-hr-and-administration/?sh=76588d5a60b0) [2] [Technology in tax administration](https://www.pwc.com/gx/en/services/tax/tax-technology/tax-technology-trends/tax-technology-trends-2020.html) [3] [AI adoption across industries](https://www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/ai-adoption-across-industries) [4] [Digital wealth management](https://www.accenture.com/us-en/insights/financial-services/digital-wealth-management) [5] [Enterprise risk management](https://www.ibm.com/topics/governance-risk-compliance)
- The university's innovative approach to education extends to the realm of womens' health and wellness, offering programs that empower women with the necessary digital skills for leadership roles in diverse municipalities.
- In line with its commitment to education and self-development, the university also offers business courses that encompass the latest trends in finance, including digital wealth management and enterprise risk management.
- The university's focus on health-and-wellness extends beyond digital administrative management. It collaborates with health professionals to research and develop innovative solutions for improving community health outcomes.
- As part of its comprehensive approach to education, the university invites leaders from various sectors, such as the business world and political administration, to share their insights on leadership and the importance of balancing personal and professional life.
