Residents of Yakutia exhibit increased enthusiasm for biking, jogging, and strolling.
Spring Fever: Russians Embracing the Outdoors in 2025
In the crisp spring air of 2025, Russia is witnessing a surge in outdoor enthusiasm. Marketplaces are buzzing with purchases for sports, camping, and dacha essentials, more so this April compared to the previous year and even March of this year. That's according to the insights gathered by Megafon specialists from the "Marketplace Analytics" service.
This wave of enthusiasm has carried Russians towards running, walking, and cycling trails, with sports shoes sales skyrocketing a whopping 63% in April. The pedal power doesn't stop there; bikes and cycling gear are seeing a 29% increase as well. Surprisingly, sports shoe sales in March were comparatively lower by 17%.
The call of the wild is enchanting more Russians as well. Tourism and outdoor recreation are on the rise. Sleeping bags alone have seen a 25% boost in sales. Although tent sales haven't changed much year-over-year, there's been a significant 86% jump in April compared to March. Interest has spiked in tents, marquees, and canopies.
Traditional dacha activities are also experiencing a revival. Grilling and gardening are popular choices this year. Grills, barbecues, and garden equipment are being snapped up 14%, 28%, 36%, and 58% respectively.
Interestingly, the increased demand doesn't seem to deter consumers, despite a hike in prices for some items. For instance, "Cycling" category goods have become 23% pricier, and "Watering and Irrigation" items have gone up 38%. However, sports shoes, grills, and garden equipment prices remain steady, and some hiking gear like tents are now 16% cheaper.
Marketplace Analytics, a product for businesses in MegaFon ProBusiness line, offers sellers an automated tool to track sales trends and product demands. The platform provides insights into product requests, stock levels, revenue-product inventory correlation, discounts, and more. Additionally, it helps new users identify profitable niches, analyze product categories, and learn how to optimize product cards on marketplaces. Users can even analyze market trends across over 30 parameters, identify leaders, and drill down to a specific category, brand, supplier, or product. It also allows you to download reviews of desired ratings and add a product card to monitoring [1].
As we look forward to the extended May holidays in Russia, the increased demand for outdoor activities and sports goods is a clear indication of the nation's thirst for adventure and the great outdoors. With ongoing geopolitical tensions and economic factors influencing consumer behavior, it will be interesting to see how the demand for these goods evolves in the coming months [2].
[1] Megafon Official Website: https://www.megafon.ru/about/services
[2] Analytics Insight: https://www.analyticsinsight.net/russians-grow-more-active-and-close-to-nature-in-2025/
- The upward trend in outdoor activities shows no signs of slowing down, with sales of sports shoes soaring by 63% in April, significantly higher than March's sales.
- The fascination with health-and-wellness and fitness-and-exercise has extended to cycling, with a 29% increase in bike and cycling gear sales in April.
- For those embracing a more adventurous lifestyle, sleepovers in the wilderness become more attractive as sleeping bags have witnessed a 25% increase in sales.
- The home-and-garden sector isn't left behind, as grilling and gardening make a strong comeback, with grills, barbecues, and garden equipment seeing sales surge by 14%, 28%, 36%, and 58% respectively.
- Surprisingly, the higher prices in some outdoor and sports goods categories, such as Cycling (23%) and Watering and Irrigation (38%), haven't seem to discourage consumers, as item like sports shoes, grills, and garden equipment remain relatively affordable and some hiking gear like tents have even become 16% cheaper.
