Shrimp wellness promotion: Right to Protein teams up with Skretting India for Shrimp-a-thon, emphasizing protein significance.
In a drive to promote the significance of protein-rich diets and sustainable aquaculture, Right to Protein (RTP) partnered with Skretting India as a knowledge partner for the pioneering 'Shrimp-a-thon' - #ShrimpForHealth. This initiative, an awareness run focused on elevating domestic shrimp consumption and fostering public understanding of shrimp as a superior protein source, unfolded on May 4, 2025, at Vishnu College, Bhimavaram.
Organized by Skretting India, a Nutreco company recognized as a leader in aquafeed solutions, 'Shrimp-a-thon' brought together various sectors, including farmers, aquaculture experts, healthcare professionals, policy makers, chefs, and educators, to emphasize the nutritional advantages of shrimp and its pivotal role in India's protein narrative.
As part of the event's key engagement, Right to Protein (RTP) set up an interactive Protein-O-Meter booth, where attendees evaluated their protein intake and learned how shrimp can be integrated into a balanced diet. Educational pamphlets and co-branded merchandise at the booth stressed the importance of daily protein consumption and food diversity.
Chandrasekar S, Head Aquaculture Utilization South Asia, USSEC, stated, "Shrimp-a-thon is a singular platform to underscore a crucial message: shrimp is not only a crucial part of India's aquaculture economy but also a rich yet underutilized protein source. We are delighted to support this initiative to inspire more Indians to appreciate their daily protein requirements and make wiser, nutrition-focused food choices."
Saurabh Shekhar, General Manager of Nutreco, commented on the economic significance of shrimp, stating, "India is one of the world's largest shrimp producers, yet over 90% of production is exported. Given India's protein deficiency and shrimp's protein-rich, Omega-6, and Omega-3 fatty acid content, this presents a major opportunity. Shrimp is not only vital to India's aquaculture economy but can be a rich protein source for the nation. We are delighted to have Right to Protein join us in this endeavor of raising awareness and championing protein sufficiency."
Ravi Kumar Yellanki, President of the All India Shrimp Hatcheries Association, emphasized the potential for domestic shrimp consumption, stating, "India's population of 1.4 billion and growing middle class creates a vast potential for domestic consumption. Shrimp is an excellent source of protein, rich in nutrients, and as health consciousness grows in India, we need to enlighten consumers about its benefits. By raising awareness and availability, we can tap into this potential. Similar growth to that observed in China, where shrimp consumption increased 25-fold in 15 years, can be achieved in India through the promotion of domestic consumption."
Dr. Manoj Sharma, promoter of the Zhingalala brand, highlighted shrimp's nutritional advantages, saying, "Shrimp is a nutritional treasure trove, rich in 22% protein, essential micronutrients, and vital vitamins. As a staunch advocate for domestic shrimp consumption since 2015, I believe it offers immense health benefits, particularly in a country like India where protein deficiency is prevalent. With our vast population, it's imperative to embrace locally produced, high-quality protein sources. I wholeheartedly support the Right to Protein campaign and firmly believe that non-vegetarians should reap the most from this versatile and indigenous superfood."
More than 500 runners participated in the marathon, which boasted an energetic, educational atmosphere featuring activities such as a live Shrimp counter by Zhingalala, T-shirts, medals, certificates, and numerous other rewards for attendees. The event also welcomed KOLs and dignitaries, including Ravi Yellanki – President, All India Shrimp Hatcheries Association, Ramraj Dhamodar – Director, Padmanabha Labs/HiBreeds Aquatics, Dr. Manoj Sharma – Promoter of Zhingalala, Pravash Pradhan, and more.
The 'Shrimp-a-thon' represents a significant step in the broader Right to Protein (RTP) campaign, focusing on the intersection of nutrition education, sustainable aquaculture, and community engagement.
About Right to ProteinThe Right to Protein campaign aims to improve general knowledge of the importance of protein and encourages governments, businesses, and organizations to prioritize protein production, distribution, and consumption in their policies and practices. This encompasses promoting sustainable agriculture and animal husbandry practices, supporting research and development in protein science, and ensuring access to a variety of affordable and nutritious protein sources. The campaign also raises awareness about the global burden of protein deficiency, a significant public health concern, particularly in developing countries. By promoting diverse sources through 'Right to Protein', the goal is to enhance nutrition security, improve health outcomes, reduce poverty and hunger, and support sustainable development.
Visit www.righttoprotein.com/protein-o-meter.html to check your Protein Grade and discover how much protein you need.
Partner With UsAs we continue to advocate for the importance of protein education and sustainable food systems, Right to Protein invites collaboration from government agencies, academic institutions, food and agri-businesses, health and nutrition experts, and non-profit organizations. If you are interested in partnering with us or supporting our mission through research, outreach, or innovation in protein access, we warmly welcome your inquiry.
- The healthcare sector can greatly benefit from increased public understanding of shrimp as a superior protein source, as promoted by the Right to Protein (RTP) campaign.
- Business opportunities in the health-and-wellness, fitness-and-exercise, and nutrition fields could potentially flourish due to the advocacy of sustainable aquaculture through initiatives like 'Shrimp-a-thon'.
- Educational institutions, particularly those focused on education-and-self-development and career-development, could play a significant role in teaching sustainable practices and skills-training related to protein-rich diets.
- The economy can gain from increased domestic shrimp consumption if India manages to reduce its protein deficiency, as stated by Saurabh Shekhar from Nutreco.
- Entrepreneurship opportunities might arise in the food-and-drink and home-and-garden sectors, as home cooks and gardeners seek to incorporate more sustainable and nutritious protein sources like shrimp into their lifestyles.
- The sports industry, including sports events like basketball and sports-betting platforms, could potentially engage with the Right to Protein campaign, given the importance of physical health and maintaining a balanced diet.
- The business of sustainable-living and healthy-cooking can benefit from partnerships with the Right to Protein campaign, as both seek to promote healthier food choices and support sustainable practices.
- Innovation in the science field, particularly in aquaculture and protein research, could foster breakthroughs in sustainable shrimp farming and improved protein consumption practices.
- With increased awareness about protein and shrimp consumption, the finance industry might observe shifts in consumer preferences and corresponding investment trends.
- culture enthusiasts and influencers, known as KOLs, can use their platforms to spread awareness about the benefits of shrimp and the importance of sustainability in aquaculture.
- Policy makers across India can contribute to the nation's economic growth and healthier population by prioritizing sustainable aquaculture practices and protein education initiatives, as emphasized by Chandrasekar S from USSEC.
- Career development opportunities can emerge in various sectors, such as aquaculture and healthcare, as a result of the growing focus on sustainable aquaculture and protein education.
- The Right to Protein campaign, with its emphasis on nutrition education and sustainable living, encourages corporations to prioritize these values in their business practices, in keeping with the principle of corporate social responsibility.
- Daily participation in fitness-and-exercise, along with implementing healthy-cooking and nutritional practices, can contribute to personal growth and overall well-being, aligning with the broader mission of the Right to Protein campaign.
