"Sold-out Swedish music festival triggers intense desire among fans, sparking conversation about their willingness to go to extremes to attend"
In an innovative move to boost organ donor sign-ups, the popular Way Out West festival in Sweden is offering a limited number of tickets to fans who register for the country's national organ donor registry. This unique initiative, known as the "Kidney Pass," aims to address a recent 30% decrease in organ donor sign-ups.
By registering for the organ donor registry, fans express their support for organ donation after death and become eligible to win festival passes for the event, which will be held in Gothenburg from August 7 to 9, 2025, in Slottsskogen.
The campaign is a joint effort between the festival and Sweden’s National Board of Health and Welfare, designed to emphasize the importance of organ donation. It's important to note that registration does not guarantee a ticket but enters the registrants into a draw for a limited number of passes. This presents a meaningful opportunity to contribute to a vital cause while securing a spot at a sold-out music festival featuring artists such as Charli XCX, Queens of the Stone Age, Pet Shop Boys, Little Simz, Chappell Roan, and Iggy Pop.
It's worth mentioning that attendees must be over 18 and have a Swedish social security number. For those interested in attending, the Way Out West festival's official website is the place to go.
This isn't the first off-the-wall idea from Way Out West. Last year, the festival set up an IVF laboratory that piped in music from the event, with music and vibrations said to increase the chance of IVF success by around five per cent.
So, not only can you enjoy the music of your favourite artists, but you might also be helping to make a difference in someone's life. Register now and you could be one step closer to securing your festival pass and supporting a worthy cause.
